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DMG Blog

5 Reasons Why Social Media is Important Today?
Social Media Marketing Toronto
16

Instant exposure to a global audience — this is why social media is important and why your brand should utilize social media as a powerful marketing tool. Everyone is on social media and there’s a reason that some of the biggest brands focus so much of their resources into planning and executing a strong digital marketing plan.

Why Social Media is Important Today?
Instant exposure to a global audience — this is why social media is important and why your brand should utilize social media as a powerful marketing tool. Everyone is on social media and there’s a reason that some of the biggest brands focus so much of their resources into planning and executing a strong digital marketing plan. Here are just a few of the ways you will benefit from social media marketing:

1. You will learn about your audience:

With Facebook, Instagram and Twitter analytics you can understand your major demographics and the patterns of your customers’ behaviours. This helps you to understand the specific needs of your customer base and determine what it is they want to see more or less of in their feeds.

2. You will promote interaction:

If a client loves a product or service they’re going to rave about it, and you’re going to want your target audience to see this. Thanking clients for their post or comment is just as important as promoting your own messages. Engaging with your followers on any of the social media platforms helps them identify with the brand on a personal level, like a friendship of sorts.

3. You will see improved customer service:

Social media platforms give you instant access to feedback from your customers. Giving your customers an open forum can be daunting, but with the right amount of mediation and positive interaction, you will soon reap the benefits of being in touch with your clients. Dealing with issues and discrepancies publicly can also be beneficial if the right approach is taken to resolving things in a respectful, expedient way. Higher service ratings translate to referrals and sales!

4. You will gain global exposure and make industry connections:

Through hashtags and geotags, the world has become a smaller place. Someone visiting Toronto from South America in the coming weeks may search #TorontoPubs or #TorontoCafe for a glimpse into their options during their trip. It may also just generate buzz in other regions of the world, increasing brand awareness. Through social media, businesses can also connect with other industry professionals and nurture fruitful relationships.

5. You will save money on advertising:

If you have an Internet connection, you’re already well on your way to mastering the craft of social media management. This is why using social media for your business is a no-brainer. For small businesses getting started in marketing, social media is an easy and affordable option — do a lot for a little!

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Author Bianca Ricci

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