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Mike & Mike’s Recipe Book
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Brief

Mike & Mike’s Organics is the only non-farm-based distributor of fresh organic goods in Ontario. Since 2004, a commitment to authenticity and freshness has made Mike & Mike’s successful, also naming it one of Canada’s 50 Best Managed Companies.
 
Mike & Mike’s Organics approached Dolce Media Group to design a marketing product that would strengthen its B2B partnerships while also engaging with customers.

Insight

As the ‘foodie’ culture continues to evolve, the public has become increasingly health-conscious, inspiring many to create healthy, beautiful and delicious dishes they can enjoy and share with their friends and family. The plant-based lifestyle is a current trend that is making waves both online and offline.

Solution

Dolce Media Group designed, developed and published a plant-based recipe cookbook which was inspired by Mike & Mike’s Organics’ products and approach to living a healthy lifestyle. We put together a team of photographers, food stylists and writers to create a vibrant book featuring 10 unique recipes, nutritional information and beautiful dishes that capture the essence of Mike & Mike’s Organics. Plus, we devised a social media contest, which is detailed both inside the cookbook as well as on all Mike & Mike’s Organics’ social media networks.
 
In partnership with Nature’s Emporium, a leading organic food supermarket chain in Ontario, Mike & Mike’s Organics’ recipe cookbook is available for free at all Nature’s Emporium locations.

Additional Details