1451 Wellington coming soon website
Web
Brief
Mizrahi Developments is one of Canada’s leading real estate developers, creating medium to -high-rise luxury residences. Mizrahi Developments has multiple on-going projects that showcase their commitment to designing iconic, beautiful and timeless residences. Mizrahi Developments focuses on a high level of craftsmanship in the form of creating the tallest residential buildings in Canada, as well as forming the intimate details of the suites inside.
Insight
Mizrahi Developments looked to Dolce Media Group to provide a minisite for their first Ottawa project. This landmark building would be built in the popular west-end neighbourhood of the nation’s capital, and needed to have a matching desktop and mobile web presence to convey the grandeur and sophistication this new project would embody.
Our Solution
An introductory video was used for the desktop version of the site. This video plays for new visitors and gives them a sense of context in which this residence is situated. Once the video is finished, the user will see the iconic architecture of 1451 Wellington in full view. A video background of moving clouds was created to add dynamic movement to this scene. The mobile site incorporated a similar esthetic while simplifying the user experience to provide the information on the project more suited to their device.